Project Experience
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01
Digital Marketing Campaign
Client The Frozen Garden
Developed a full 12-month integrated marketing strategy backed by a $250,000 paid and owned media budget. Conducted primary research targeting adults 65+, performed an SEO audit using SEMrush, and built a comprehensive paid search and social media plan.
Skills used: Survey design, SEO, paid media strategy, audience targeting
02
Paid Search Campaign
Client: University of San Diego College of Arts and Sciences
Executed a live Google Ads campaign focused on Career Readiness & Discovery, targeting prospective students searching for universities and degree programs. Structured three targeted search campaigns around high-intent keyword clusters, continuously optimizing based on performance data across three rounds.
Results:
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16,608 total impressions
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6.82% click-through rate
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$0.80 cost per click
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+50.55% click growth across campaign rounds
Top performing keyword: "Best colleges for undecided majors" — reflecting strong alignment between audience intent and ad messaging.
03
Web Creation Project
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04
Lululemon Market Research Project
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