My Experience

Education

University of San Diego - May 2027

Business Economics and Marketing, Minor in Business Analytics

3.98 GPA

Urban Outfitters

San Diego, CA

Serve as floor service leader, driving an energized space while communicating daily sales goals and metrics to the team
Collaborate with management on daily opening/closing procedures, shipment processing, restocking, and visual display standards
Support onboarding and training of new hires; provide performance feedback to leadership team
Uphold inventory accuracy, loss prevention, and store safety standards to support store profitability

Garage Clothing

Portland, OR

Ranked 1st of 18 Associates in sales, driving sales growth through strategic upselling and customer targeting
Achieved highest store conversion rate for three consecutive weeks as Manager on Duty
Used StoreForce analytics to optimize staffing and maximize peak-hour revenue
Trained and coached team members on customer psychology and conversion strategy

Competed against 295 teams internationally to develop a digital marketing campaign for client, Frozen Garden
Conducted consumer research on Prolific data panel using $250 budget to identify target market and key consumer preferences and behavior
Targeted adults aged 65+ and developed paid and owned media strategies to enhance client’s digital presence, which included a website campaign with a dedicated landing page, Facebook campaign, and paid Facebook and Youtube ad campaign.
Identified budget allocation spend of $250,000, 1-year campaign timeline, and key performance indicators for proposed strategies

Engineered Paid Google Search Ads to position the liberal arts curriculum as a flexible, customizable academic path, successfully driving awareness and engagement among prospective students.
Managed a $900 budget over three months to execute targeted Search campaigns reaching 'undecided' prospective students, framing the liberal arts curriculum as a flexible pathway to career readiness.
Performed keyword research and Google trend analysis to develop and adjust ads through an iterative process over 3 rounds of ad modification.
Results: Total Clicks: 1,132, Total Impressions: 16,608, CTR: 6.82%, Growth over time: 27.7%

Website built using Wix program, implementing brand persona development, marketing strategy, and a focus on content creation.
Title Tags, Meta Description, and Alt Text incorporated into website for optimal search results and SEO
Active blog with accompanying email marketing campaign.

Designed and executed a mixed-method research study investigating declining quality perceptions and identifying drivers of recent sales challenges.
Conducted secondary industry analysis to evaluate competitive positioning, pricing trends, and evolving consumer expectations within the athletic apparel market.
Facilitated focus group to explore brand sentiment, product durability perceptions, and purchase decision factors.
Developed and distributed quantitative surveys to measure perceived quality, value alignment, and repurchase intent.
Analyzed survey data to identify key variables influencing brand loyalty and sales performance.
Synthesized qualitative and quantitative findings into strategic recommendations addressing messaging, product positioning, and customer trust recovery.